Sr. Designer and Director of Marketing at KW Pacific Estates
I knew I wanted to become a graphic artist when I was in high school, twenty years ago when I graduated in 1997. If this is something you truly want to do, go for it because you will learn that "When you love what you do, you will never work a day in your life." - Confucious. As in any journey in life, there are ups and downs, highs and lows, but you will always miss 100% of the shots you don't take. I am proud to say I have finally reached the position I've worked over half of my life now to obtain, Sr. Designer and the Director of Marketing. As a new student contemplating your future, I would love to go over the successes and failures that brought me here to assist you in determining if this is something you want to see through. As you can tell, it took me twenty years to achieve the position I always dreamed about. My goal would be to assist you to reach your goals faster as I will do my best to share with you insight in which I never was privy too. Designers and artists are somewhat of a different type of person and I relish in that. Money was not my main objective in the beginning obviously and the term starving artist does ring true to many levels. However, in this day and age, designers are what I consider to be an ever present and most needed asset in business. Any and all businesses have the need for a great designer on their team. Designers are what create the entire persona of a company and if done right, will take the company to new heights. When you can offer that to your employer, you will become an invaluable asset. All of that aside, I have learned there are many things that make a great designer and the great thing is, these things are teachable. For instance, I have learned the importance of editing and simplicity. I was fortunate to work alongside what whom I consider a creative genius at an ad agency in Los Angeles. I worked alongside him for just a year prior to being offered the position I am at now. When you decide to become a designer, you will always have a job because even if something goes awry, you can instantly become self-employed and market your services. If I were to give any advice to an aspiring designer, it would be to study typography. This course was a part of my Associates Degree in 1998 and it has taken me so far. I am not sure if this is still a part of today's curriculum but the use of font styles, in my opinion, is the new art form. Study advertisements wherever you go. Ask yourself what you liked about the ad or what you didn't like or how you would have done it differently; try and find a takeaway for yourself. Stay inspired. I look forward to speaking with you. You can find me on linkedin, I currently run the website and marketing for kwpacificestates.com. Please read our blog to see more of what I do there. http://www.kwpacificestates.com/kw-news or check out my personal website for an overview of my past work:http://angelgraphics.wixsite.com/portfolio. Onward and upward!